NK Dairy Equipments
Description
NK Dairy Equipments (nkdairyequipments.com) is a large B2B website showcasing industrial dairy processing machinery. The client required a complete speed optimization overhaul to improve website performance, enhance Core Web Vitals, and ensure a smooth experience for buyers exploring equipment details, product pages, and technical information.
Brand Identity
Color Palette
Typography
Process
- Conducted a full performance audit using GTmetrix, PageSpeed Insights, and browser DevTools.
- Minified and optimized CSS and JS files, removing unused scripts and reducing render-blocking issues.
- Compressed all heavy product images, converted them into WebP, and implemented lazy loading across the site.
- Configured advanced caching and integrated a CDN for faster global content delivery.
- Cleaned and optimized the database to improve server response time and reduce overhead.
- Ensured LMS or dynamic content (if present) loaded efficiently without impacting page performance.
- Performed multi-device testing and monitored Core Web Vitals after each optimization phase.
Challenges
Heavy Image Load
The site contained many high-resolution machine images affecting LCP and overall load speed.
Script Load Issues
Multiple heavy scripts were causing render-blocking delays, especially on mobile.
Database Optimization
The database required cleanup due to accumulated data, which slowed server responses.
LMS Functionality
Ensuring any dynamic or LMS content functioned normally after optimization.
Results & Benefits
Speed Improvement
Achieved a 40–60% improvement in overall loading speed.
Core Web Boost
Significant improvements in Core Web Vitals including LCP, FID, and CLS.
Smooth Browsing
Faster and smoother browsing experience, especially for mobile users
Optimized Rankings
Improved SEO performance due to higher speed scores and better page stability.
Server Optimization
Reduced server load with optimized caching, CDN, and database settings.
Tools Used
WordPressPHP