Asees Indian Restaurant
Description
Asees Indian Restaurant’s website required significant speed improvement to enhance user experience and boost search engine visibility. The goal was to optimize Core Web Vitals, improve load time, streamline scripts, and ensure that the site performs smoothly on both desktop and mobile devices. The restaurant also uses dynamic content and media-heavy sections, which needed careful optimization without affecting functionality.
Brand Identity
Color Palette
Typography
Process
- Performed a complete speed audit using GTmetrix, PageSpeed Insights, and browser dev tools.
- Minified and combined CSS/JS where applicable and removed unused scripts.
- Optimized large images, implemented lazy loading, and compressed media files.
- Improved caching setup and configured CDN for global asset delivery.
- Cleaned up database tables and optimized queries to reduce server response time.
- Implemented LMS and booking-related speed improvements without affecting existing functionality.
- Ensured compatibility with the restaurant’s theme, plugins, and reservation system.
Challenges
Heavy Script Load
Website had multiple heavy scripts from page builders and third-party plugins.
Image Load Impact
Several unoptimized images affecting LCP and overall page load time
Render-Blocking Issues
Render-blocking CSS and JS causing poor mobile performance.
Safe Optimization
Need to optimize without breaking existing reservation and menu display systems.
Results & Benefits
Faster Load Times
Improved website loading speed by 40–60%.
Vitals Improvement
Enhanced Core Web Vitals, including LCP, FID, and CLS.
Faster Mobile Load
Faster mobile experience, resulting in reduced bounce rate.
Seamless Navigation
Smoother navigation across menu pages, booking pages, and gallery sections
SEO Boost
Better SEO performance and increased chances of ranking in local search results.
Tools Used
WordPress