Story Electrical
Description
WordPress Website Speed Optimization for Story Electrical focused on improving page load times, Core Web Vitals, and overall user experience. The goal was to ensure a fast, responsive website while maintaining full functionality, including LMS integration, without compromising performance.
Brand Identity
Color Palette
Typography
Process
- Performance Audit: Used tools like PageSpeed Insights, GTmetrix, and Lighthouse to identify speed bottlenecks.
- Caching Optimization: Configured browser and server-side caching for faster content delivery.
- CDN Integration: Implemented a Content Delivery Network to reduce latency and improve global loading times.
- Database Optimization: Cleaned up unnecessary data, optimized queries, and improved database performance.
- Front-End Optimization: Minified CSS, JS, and HTML; deferred non-critical scripts to enhance page rendering.
- LMS Integration Tuning: Ensured learning modules and resources load efficiently without affecting speed.
Challenges
Seamless Speed & SEO
Heavy content and multiple dynamic elements impacted initial load times.
Third-Party Impact
Third-party scripts and plugins affected Core Web Vitals.
SEO & Performance
Maintaining functionality and SEO while implementing performance enhancements.
Results & Benefits
Page Speed
Reduced load time significantly (from ~5.5s to ~1.8s).
Core Web Vitals
Achieved excellent LCP, FID, and CLS scores.
User Experience
Improved responsiveness across all devices.
SEO Improvement
Faster website contributed to better search engine rankings.
Seamless LMS Experience
Users can access learning modules smoothly without delays.
Tools Used
MySQL